Marketing & Content Executive

About the role

Salary & options

£22,568 Gross (FTE)

Up to 0.25% share options

About the job

Karfu is seeking a full-time Marketing & Content Executive to take our platform from a prototype in private beta, through into public beta, followed by a full commercial launch of the product.

Job description

We are now looking for a Marketing & Content Executive with relevant experience who can join our small team and help us achieve product-market fit through customer acquisition and engagement. The ideal candidate will be someone who has learned their craft working on a range of marketing projects and who is ready for the next step up.


As a new-to market start-up, Karfu’s key challenge is one of customer acquisition. With a stage appropriate media budget, we need to find as many novel ways to reach, convert and engage consumers as possible in partnership with the Founding team, our Product team and Content Editor. In addition, we also need to reach and engage with potential marketplace providers.


Our Marketing & Content Executive will be primarily responsible for sourcing, creating and uploading mobility news articles for the Karfu website. Mobility news, which includes vehicles, products, services, lifestyle and industry, is the key content included in all our marketing activity.


You will be responsible for all accompanying social media activity, digital advertising, email marketing (including CRM) and community management across our owned and social media channels, to promote these news articles and other website content. This will require the creation and management of the production of marketing materials and assets, including copy, imagery (including GIFs and animation) and in some cases simple video.


The weighting of activity amongst these responsibilities will flex accordingly depending on the timeline for the business and whether we are in private beta, public beta or post launch. You’ll work with our CEO to consider broader marketing strategies and tactics, for example, offline marketing and partnership activities, especially as we evaluate results from our initial efforts.


Your partner in crime will be our Content Editor. You’ll work with them to understand their more specific SEO based website content creation efforts and synchronise your activities to amplify the reach and impact of any content created. Together, your shared goal will be to increase our organic traffic from any source and in doing so reduce our potential reliance on paid advertising activities.


You will be responsible for managing our four key social media channels based on our audience research. For consumers, these are Facebook, Instagram, Twitter, and for our marketplace providers LinkedIn. This will include content planning and research, content creation (written, image and video), content scheduling and posting, responding to consumer comments and analysing content performance. You will use either the platform's own posting tools, or recommend specific 3rd party social media software like Hootsuite and Buffer to manage this day to day.


You will also be responsible for our email marketing activity. This will include a regular email to consumers and providers. This will include content planning and research, content creation (written, image and GIF), content scheduling and sending, and analysing email performance. You will also contribute to our CRM’s activities, working with the Product team to decide on appropriate email, app and text notifications and ensuring design and copy is consistent with other email activities.


At an appropriate stage for our public beta and launch, you will also work with our CEO to manage our paid digital advertising activity. This will include the Google suite of advertising products (Adwords, DisplayNetwork, YouTube), and Facebook (Facebook, Facebook Messenger, Whatsapp and Instagram). This will include advertising planning and research, advertising creation (written, image and video), advertising scheduling and posting, and analysing advertising performance.


Finally, you will drive membership of and manage a Karfu community through our two betas and post-launch. We envisage that consumers will choose to engage with the channel of their choice, which means our consumer community will be split across social media channels (Facebook and Instagram), on an online forum hosted on, and via instant messaging tools or chat interfaces like Intercom, Messagebird or Whatsapp. Our marketplace provider community will be focused on LinkedIn and a provider only section of the forum.


This will include repurposing and reposting content into our community, engaging with them via posts and comments on other social media platforms, our forum or chat tools and analysing community performance. You’ll work with our Founding team to raise their social media profiles and increase their activities to enable them to engage with prospective marketplace providers.


You’ll also be responsible for developing and measuring the performance of your activities and campaigns. You are able to understand, create and act on website and social media analytics and key performance indicators (KPIs). This will include understanding and using a variety of different analytics software and producing and presenting performance reports to the company.


Whilst you will be the sole marketing hire, you will have a variety of support and will not be alone. As we are a small team, you’ll have direct access to and work closely with the Founding team. We will work with you to assess the scale of the tasks ahead and prioritise the initial launch requirements and assess what is realistic from this job specification to achieve on an ongoing basis.
You’ll also have Design support to help you create required marketing materials and assets, including imagery and infographics. You’ll work closely with our Project Manager to prioritise marketing activities to match the overall requirements of the platform build. This includes creating ideas for new and feeding into existing tools (like calculators) which support users needs based on feedback you receive from marketing activities.


Here’s what we have to offer

  • Influence our content and marketing direction. 

    • We are a small team - your opinion and contribution will be valued. 

    • We are looking for people who have ideas and are proactive about finding solutions to challenges we uncover and help us prepare for scale.

    • There will be an opportunity to grow and manage other members of the marketing team, as well as help us decide on our next marketing team hires.

  • Influence our company direction

    • You will be one of the first hires outside of the three founders (CEO, COO, CTO). You will be a key contributor to our culture and in setting standards for our team.

    • You will need to understand our overall strategy to provide relevant product solutions, but also help us decide where to focus our efforts and resources.

  • Utilise new content and marketing software trends

    • Our team is very open to reviewing and trying new solutions, frameworks and practices to speed up our time to market and, more broadly, to support overall company success.

  • Make a difference to people’s wallets

    • Karfu helps consumers make better financial decisions for their individual circumstances - think ‘Money Saving Expert’ for Mobility. 

    • You’ll be helping normal people save money across a wide variety of different mobility purchases.

  • Help people explore more sustainable mobility options

    • Karfu shows consumers the reality of the environmental impact of their mobility choices so they can view their overall impact. 

    • You’ll help people understand the trade-off between new vehicle types (including electric) and their traditional equivalents, as well as highlighting the differences between ownership and usership.

  • Help providers sell more effectively and efficiently

    • Karfu helps 3rd party providers put relevant products in front of a consumer.

    • Where possible and appropriate for a consumer, you’ll be working with the technical teams to get people from content into opportunities for our partners

Role requirement

  • You have 1+ years of commercial experience in digital marketing and content

  • You take pride in what you create, you are passionate about making amazing news and social media content for our customers and are word perfect.

  • You have experience of and are willing to own marketing and content delivery from idea to production, including producing plans and forecasts

  • You have experience in marketing and content best-practices, processes and frameworks for developing and delivering great marketing at speed

  • You have copywriting skills across paid, earned and owned content

  • You have an understanding of social media and digital advertising formats and specs

  • You have used a CMS before, able to create and push content live without assistance

  • You have a keen eye for detail, with design experience of Adobe Creative Suite (Photoshop and Illustrator) and Canva

  • You have experience with marketing software including Mailchimp, Hubspot, Facebook (including Ads Manager), Instagram, LinkedIn, Twitter, Google (including Adwords and Analytics)

  • You have experience of campaign reporting and analysis (including cohort and ROI), including creating filters, goals and custom reports

  • You are able to take a brand’s tone-of-voice and make it relevant to every moment of customer contact and evolve with it appropriately over time

  • You’ll have a love of all things mobility, and a deep interest in the trends of the industry with a passion for translating those into useful, thought-provoking posts and advertising

  • You have experience working to optimise marketing using research and analytics

  • You can understand data and measure the outcomes your work generates and collaborate with a cross functional team to meet commercial requirements

  • You are comfortable in a high-paced and dynamic environment, a self-starter with a willingness to learn and adapt as our product and situation evolves

  • You are a good communicator in both written and spoken English, due consideration will be given to speech impediments, neurodiversity considerations and strong accents


  • Experience working for or with a comparison website or platform, or on a two-sided marketplace product

  • Experience in using the Concrete5 / Concrete CMS platform

  • Experience in using Zapier and Segment 

  • Previous working experience of scaling a digital product in a rapidly growing company

  • Experience of software development within FCA regulated environments

Skills showcase

  • We'd like to see a portfolio of work that covers some of scope of what you’ll do at Karfu, and, where its available, commissioning briefs to accompany it

  • We’d like you to highlight how the work addressed business, commercial and audience needs and the results that show it did.

  • If you can, show us how you’ve contributed to a marketing process and workflow development or improvement.

About Karfu

Karfu, currently in stealth, is a B2C technology start-up in the mobility sector. 

We define Mobility as the technologies, products, vehicles and services that enable people and goods to move around freely.

Karfu is an impartial online platform designed to help consumers save money and discover the financial and environmental costs of their ‘mobility’ choices, including vehicles from cars to scooters, across access options from ownership to usership.  

The product is currently a desktop and mobile website. Mobile apps (iOS and Android), and a B2B proposition will follow in due course. 

We have just completed our second external funding round. A full explanation of the company, strategy and product will be provided during the interview process.

Karfu's founding principles are to be transparent, responsible and sustainable. We are a certified Pending B Corp and are committed to promoting diversity and inclusion.

How are we committed to promoting Diversity and Inclusion

Diversity means difference, specifically the range of human differences within a group of people across the three categories below: 

  1. Demographic (age, race, gender identity, sexual orientation, physical resources)

  2. Experiential (economic or social position, education, occupation, faith, abilities, dependents, caring responsibilities)

  3. Cognitive (how we approach problems and think about things.)

Karfu is committed to hiring people with as broad a range of these differences as possible.

Inclusion is the act of making someone feel part of a group, which involves people’s well-being at work, safeguarding people’s mental and physical resources, and championing rights and cultural differences all of which collectively help people to succeed at work.

By its nature, inclusion is difficult to measure in the workplace. Karfu’s aim is to create an inclusive environment that allows individual contribution to matter and employees are able to perform to their full potential, no matter their background, identity or circumstances.

Benefits of working at Karfu

All positions at Karfu include: 

  • A competitive salary including statutory pension

  • Stage appropriate equity compensation, via our employee option scheme

  • 25 days of paid annual leave excluding bank holidays (pro rata for PTE employees)

  • Private healthcare (including dental)

Our expectations

You are looking for a place to belong and grow

We are looking for our first hires outside the Founding team. We want people who are passionate about what we are doing and want to help us grow the company over the next decade. We want committed people who share our values and our vision.

Purpose, not just profit, drives you

Karfu is a Certified B Corporation. Rather than just words, we wanted to prove our commitment to taking action by having legally enforceable standards to live up to. We care about sustainability and the impact Karfu could have on consumer decisions. We appreciate diversity and inclusion challenges which are reflected in our hiring policies and our internal culture. We want to be a responsible business that helps across local, national and global communities.

You know about vehicle purchase methods and how they work 

If you know your PCP from your PCH and could you create a breakdown and assess whether one is a good deal or not relative to the other, this is the perfect job for you. We are looking for someone who will bring in these specific skills and can hit the ground running. Alternatively, if you understand consumer finance, or the ins and outs of how loans, mortgages or the cycle to work scheme operate, we’ll work with you to transfer these skills to working with Karfu. 

You are passionate about mobility

You feel there are unique challenges and opportunities for mobility products and services and you love helping people find answers that are right for them. You’re intrigued by Electric Scooter trials. You are familiar with businesses from Citymapper to Zipcar. You are as happy on a bike as a bus or a train. You are interested in all forms of mobility and you see this continually expanding industry getting more exciting, not less. It’s where you want to build your career and your expertise.

You believe in impartiality

We believe in a level playing field for providers to compete against each other. Think the BBC, trying to see different options from both sides, rather than Google focusing on working with the highest bidders and making it impossible for a small business to compete. 

You are reliable and you care

As an early stage start-up, you will be working closely with the Founders and we expect you to share the same level of enthusiasm and professionalism. We adopt a merit-based approach in our company. If you care about your performance at work, taking your role, time management, output and contribution to the team and company seriously, you’ll enjoy working with us.

You have a start-up attitude

You have a keen appetite to optimise, test, build and learn. You have a flexibility that means you can fill in for others if they’re away or help other members of the team when they need it. If you don’t know something, you don’t wait to be told to look it up. You are proactive both in work and in improving your own skill set outside of it.

Useful to know

We won’t be fully remote forever

  • Whilst these roles will be primarily remote, we are planning on having a flexible office or workspace in London at some stage in late 2022, dependent on COVID-19 related developments

  • We currently envisage attendance will be at least 2 days a month in person, with preferred office locations near or between Clapham Junction and Waterloo, with the duration and location subject to change

  • This will require you to live a commutable distance from central London in case we decide to increase the amount of weekly attendance at a later date. 

  • However, we will consider candidates with exceptional CVs from elsewhere in the UK, who seek a remote only role, so please do not be deterred from applying

We understand and care that you have a life

  • Whether you have a family, caring commitments, or other responsibilities outside of work, if it is important to you, it is important to us. 

  • Our Founding team appreciates juggling work and life is not easy. We will endeavour to treat you as we would like to be treated ourselves when things don’t go to plan. 

We are a sustainable start-up and we run lean

  • We are focused on saving consumers money. It would be irresponsible of us to be frivolous with our own investment funding with that mission in mind. 

  • Instead, we’ll focus on things that we feel are important to employees, like a challenging role that will push you, living wage salaries, pensions, benefits and fair work / life balance, rather than ensuring you have a new t-shirt every time we change our logo, or a professional table tennis table.

  • If necessary, a suitable laptop will be provided, with your views and project requirements in mind. However, we are happy for you to use your own personal computer equipment.

Your questions about accessibility

  • If you have any questions about accessibility, or are concerned about any Karfu company policies that might affect your ability to do a good job, please get in touch at, using a non-personally identifiable email address if at all possible.

How to apply

Send the below to


Provide a CV (no more than 2 sides of A4) preferably without a name or date of birth, to help us keep applications on a level playing field.

Application email

Let us feel your passion. Tell us why Karfu over every other company and why you are right for us in no more than 100 words in your application email. 

Skills showcase

Finally, we’d like applicants to send us something that showcases your skills that we can view or test, for example, a link to:

Content - examples of written work

Marketing - examples of brands you’ve managed, communities you’ve looked after, and advertising campaigns you’ve run

UK applicants only, please

At the moment, we are headquartered in the UK. 

For this reason we are only looking for UK-based candidates with a UK work permit to join us. 

There are no sponsorship opportunities at Karfu.

Application Stages:

Following initial shortlisting, there will be 3 stages, which may vary in order:

  1. Remote

    • At least one strategic or tactical test

  2. Remote/In-person

    • At least one Founding Team panel interview

  3. Referencing from previous roles

Karfu only uses competency-based, structured interviews where all candidates are asked the same questions. Each question will be scored independently by the Founding Team.

If you need any special arrangements for interviews, please let us know. 

Note to Recruitment Agencies

No recruiters or agencies, please.

Karfu does not accept unsolicited CVs from recruiters or employment agencies in response to any of our live roles on our career pages on the Karfu website, company branded social media presences (including Facebook, Instagram, Twitter and LinkedIn) or external recruitment platforms.

Karfu will not consider or agree to payment of any referral compensation or recruiter fee relating to these unsolicited CVs. 

Karfu explicitly reserves the right to hire those candidate(s) without any financial obligation to the recruiter or agency. 

Any unsolicited CVs, including those submitted to hiring managers, are deemed to be the property of Karfu.

Karfu Admin 20/05/22