Ethos

In designing Karfu, we have taken inspiration from those who have led the line in providing fair and balanced advice to consumers, like Martin Lewis’ MoneySavingExpert, Which? and Trusted Reviews. 

We are impartial because we are not incentivised to recommend one product over another.

Our team is dedicated to giving consumers better information with which to inform their decisions about vehicles and mobility products and services. In turn, we want site partners to get better referrals from customers whose needs match their products, not waste money chasing weak leads.

Karfu was born out of a desire to create a company where profit is not the only motivation, after the founders’ corporate career experiences and from their dealings with different companies in their personal lives. 

Karfu is impactful, responsible and sustainable.

We are a Certified B Corporation, a new kind of business that balances purpose and profit. This makes us legally required to consider the impact of our decisions on our workers, customers, suppliers, community and the environment. 

We have achieved certification from The Planet Mark, for our work on our sustainability strategy to reduce our own environmental impact. We are part of and committed to both TechZero and the SME Climate Hub. 

Our commitment to promote equality, celebrate diversity and support inclusivity are shared goals for our business and product team.

We would like the people and partners who work with us to reflect those we are helping.