Our Team

Samuel Ellis

Chief Executive Officer

An EMBA graduate from Imperial College Business School, focused on customer acquisition and growth for start-ups.

Sam was previously Head of Innovation for M&C Saatchi, where he spent his time building and managing consumer brands, including a number of start-ups. Prior to that, Sam led the agency’s relationship with Jaguar Land Rover, across digital, CRM, advertising and dealer marketing. He possesses a deep knowledge of the automotive sector, its marketing and product.

Sam also brings prior experience of running his own digital training start-up, as well as working with and growing a variety of start-ups, as a consultant, advisor and angel investor (Graze.com, Tails.com and Nature Metrics).

Dominic Thomas

Chief Operating Officer

As a former Senior Equity Derivatives Trader at investment banks, Dominic is an expert in probability, risk-modelling, complex data-driven analytics and decision-making. He has worked with, managed and led technical and data teams for over 15 years.

Experienced in building and unwinding profitable businesses within financial services, he is highly motivated to build a sustainable organisation that stands for more than just making money.

Also an EMBA graduate of Imperial College Business School, Dominic has additional start-up experience from his own angel investments.

Jon Chandler

Chief Technology Officer

In his time at M&C Saatchi, Jon was Lead Software Engineer, across all group companies. He has built car comparison sites for MINI, finance calculators for BMW and online shops for Porsche.

Jon is a natural problem solver and hands-on software engineer. He has proven ability to recruit, develop, motivation and manage the mental health of technical staff over the long term.

With over 20 years full stack experience, across a huge variety of client and internal products and projects, he’s utilised Node, PHP, C#, JAVA, AWS, Swift, SQL, noSQL, CMS (Drupal, Concrete5, Joomla, Umbraco), HTML, CSS, Javascript, webGL, Processing, openGL, JSON, AWS, RESTful and SOAP APIs.