TomTom is set to power future cars from Hyundai and Kia with its traffic and mapping data, and will come as standard on all models sold in Europe.

TomTom claims its mapping data means that advanced driver assistance systems (ADAS) are able to better anticipate the road ahead, providing higher-quality road information including gradient, lanes, curvature, and speed limits. 

As a result, the company says overall safety, comfort and eco-performance are improved. 

Haeyoung Kwon, vice president and head of the infotainment development group at Hyundai Motor Group, said: “We are thrilled that all Hyundai and Kia drivers in Europe will benefit from the comfort and safety provided by TomTom’s best-in-class geolocation technology

“TomTom is a partner we trust to deliver highly accurate map data that enhances our Highway Driving Assist technology and real-time traffic information.”

Antoine Saucier, Managing Director, of TomTom Automotive added: “It’s a pleasure to expand our relationship with Hyundai Motor Group so that each and every one of their cars in Europe will be equipped with TomTom’s technology”

“Hyundai Motor Group is one of the most innovative and forward-thinking players in the automotive industry, and we look forward to collaborating over the coming decade, creating pioneering solutions that provide freedom of movement in a safe, enjoyable, and clean way.”

Currently, only cars from the group’s most premium brand, Genesis, come equipped with TomTom’s navigation systems.