Dacia models sporting all-new brand identity arrive on UK shores
Headlining the contingency will be the reworked Sandero Stepway Journey, which combines robustness with versatility
Last year, popular Romanian automaker Dacia announced plans to revamp its line-up with a bold new brand identity - and the very first vehicles sporting that change have now landed at Royal Portbury Dock, Bristol.
Leading the pack was a Sandero Stepway Journey. The Sandero has been one of Europe's best-selling retail cars since 2017, and with the ‘Stepway Journey’ model, the Sandero now combines rugged SUV aesthetics with the familiarities of a back to basics supermini.
The pictured Sandero Stepway Journey is also sporting Dacia’s recently introduced Dusty Khaki colour, and in combination with the Megalith Grey modular roof rails, quite clearly signals the brand’s new adventurous ethos.
Following their voyage, the vehicles will be subject to a final quality control check before heading to dealerships around the country. There, customers will be able to test drive and order these revamped models.
Dacia will also debut the Jogger Hybrid 140 in the coming months - which would represent another significant release for the brand. The seven-seater Jogger is already established as a value for money option, given that it starts at just £17,145. So, adding a hybrid variant to the mix seems logical.
The new brand identity comes ahead of an important milestone, with Dacia set to celebrate its ten-year anniversary since it first launched in the UK.