Harry Leahey

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Skoda has unveiled a new logo which will be worn on all future cars from the Czech-based brand.


The change can be seen on the Vision 7S concept, a battery-powered SUV which also previews a new design direction for Skoda’s next generation of cars. 


The iconic flying arrow will still be used by Skoda, but only for marketing and communication purposes - now based on a flatter, 2D design. 


Martin Jahn, Skoda’s Board Member for Sales and Marketing said: “Through our new brand identity, we’re getting ready for the electric future and clearly positioning Škoda among the external competition, while at the same time distinguishing ourselves even more clearly from the other brands in the Volkswagen Group. 


“The Vision 7S is the forerunner of our new design language that we’ll be rolling out across the entire product portfolio over the coming years.”


Should the company make a production version of the Vision 7S, the car will be the company's flagship model in its planned lineup of another three electric SUVs - all planned to be launched by 2026. 


Riding on huge, 22-inch wheels, the car features a squarish design similar to the upcoming EV9 SUV from Kia.


To the front is the new ‘Tech-Deck-Face’ which consists of a large front bumper with vertical slats - concealing the sensors for driving assistance features like lane departure warning and correction. 


The car’s forefront  also incorporates a pair of narrow t-shaped light clusters, while the new logo is placed on the bonnet’s nose.


Inside the Vision 7S concept are seven seats which are covered in fabrics made from 100% recycled polyester yarns. 


On the dash is a spacious, 14.6-inch infotainment display, as well as an 8.8-inch digital instrument cluster which sits behind a two-spoke steering wheel. 


In terms of performance, the 7S concept delivers 367 miles of EV range, and is powered by an 89kWh battery which supports up to 22 kilowatts of fast-charging. 

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Harry Leahey 14/10/22