Harry Leahey

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After five years of growth, UK e-bike sales have declined, according to market research firm, Mintel.  


Mintel says that e-bike sales increased from 55,000 in 2017 to 160,000 in 2021, though it is estimated to have dropped to 155,000 in 2022. 


The value of the market also increased from £65m in 2017 to £330m in 2021, with expected sales value for 2022 being £310m. 


Mintel cites declining consumer demand and supply chain issues, as well as an increase in e-bike prices by over 25 percent since the start of the COVID-19 pandemic, as factors for the cycling market’s slump.


However, Mintel predicts that the decrease in e-bike sales will be brief and minor, with a return to growth in 2024.


A spokesperson fromMintel said: “Cost is seen by consumers as the biggest barrier to e-bike sales, and the weakness of the pound is likely to push prices higher in this heavily import-led market. 

“Although e-bike customers tend to be relatively affluent, a protracted cost-of-living crisis and income squeeze are likely to delay purchase decisions and some consumers will be priced out of the market. The lack of e-bike purchase subsidies from the government also continues to act as a barrier.

“Brands would benefit from promoting the ‘wellness plus fun’ angle of e-bikes, positioning health benefits - physical and mental - combined with a focus on how e-bikes bring fun to transport.”

The findings come following a YouGov poll of 15,500 people, which found the cost of living to be the leading motivation for switching to an e-bike.

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Harry Leahey 06/02/23